A National Directory of Drug Treatment Centers and Alcohol Treatment Centers, Therapists and Specialists. A free, simple directory providing assistance and guidance for those seeking help regarding alcohol addiction, drug addiction, dependency and many other conditions that affect the mind, body and soul.
Call 800-580-9104 to speak with an alcohol or drug abuse counselor.

Alcohol on TV 'prompts drinking'

People are more likely to turn to alcohol while watching TV if they see drinking being portrayed in films or adverts, a study shows.

The research, led by a team from Radboud University in the Netherlands, monitored the behaviour of 80 young people while they watched television.

Researchers found those who saw lots of alcohol references drank twice as much as those that did not.

Campaigners said there needed to be more restrictions on advertising.

The team split the 80 18 to 29-year-olds into four groups, the Alcohol and Alcoholism journal reported.

The first group watched the film American Pie, a film laden with alcohol references, and saw commercials advertising alcohol.

A second group watched American Pie, but no alcohol adverts.

The third saw the film 40 Days and 40 Nights, during which alcohol is portrayed much less than in American Pie, but did see adverts for alcohol.

The final group watched 40 Days and 40 Nights and no adverts for alcohol.

During the viewing, which was done in pairs, the participants had access to a fridge containing both beer, small bottles of wine and soft drinks.

Those who watched American Pie and the alcohol adverts drank nearly three bottles of alcohol, compared to 1.5 for those who watched 40 Days and 40 nights and no adverts for alcohol.

Lead researcher Rutger Engels said: “Our study clearly shows that alcohol portrayals in films and advertisements not only affects people’s attitudes and norms on drinking in society, but it might work as a cue that affects craving and subsequent drinking.”

He said the findings suggested there may be an argument for restricting advertising and introducing warnings on films.

But he added there needed to be more research to establish the long-term implications on drinking habits.

Excess drinking

Alcohol Concern chief executive Don Shenker agreed an advertising ban was needed, suggesting a night-time watershed be created to protect children.

He added: “Unfortunately, alcohol advertising and promotion on film and television usually present drinking as a positive social ritual, while leaving out the potential harm that drinking can cause.”

Alcohol advertising is currently restricted under EU rules so that companies cannot promote it using children or as an aid to social or sexual success or to help as a therapeutic aid.

Advertising cannot also not encourage excess drinking.

The Department of Health said there were no plans to extend these restrictions.

Sue Eustace, of the Advertising Association, said the strict codes already in place provided the “correct framework” and introducing further bans would just be a “blunt” tool.

“Research shows that networks of close friends are the key influence in terms of our relationship with alcohol.”

source: BBC News

More Treatment & Detox Articles

Physical Effects Of Alcohol

Alcoholism – one of the main reasons behind deadly road accidents, assaults and increasing cases of domestic violence – has been deteriorating the life of millions of people across the globe. Alcohol, when consumed, may relax you and give you the feeling of being less anxious, but you should not forget that it has direct….

Continue reading

Substance Abuse and Mental Illness – Current Statistics

Substance abuse and mental health

It is a long-observed conclusion that many people with substance abuse problems also have mental health issues. The debate often rests on whether or not one causes the other and if treatment of one can make the other disappear. This can be a heated topic, as some experts insist on treating both as co-occurring disorders,….

Continue reading

Commitment intended to break alcohol cycle

The Salvation Army’s Clitheroe Center is gearing up to accept alcoholics involuntarily committed to a new detoxification program, becoming the only rehabilitation facility currently in town that will hold patients for a month or more to force them to sober up. The scheduled opening this month comes on the heels of a spate of homeless….

Continue reading

Underage drinking poses dangers, residents reminded

The Placer County Health and Human Services (HHS) Substance Abuse Prevention Program is reminding parents, teens and young adults to remain diligent against underage drinking and binge alcohol consumption, especially during the holidays. Students, both high school and college, are out for annual holiday breaks. And while the holidays bring many festive occasions, they can….

Continue reading

Services Offered at Dual Diagnosis Treatment Centers

Many people suffer from both co-occurring chemical dependency disorders and behavioral health problems such as anxiety and depression. This condition is commonly known as dual diagnosis. What is worse is that it is more prevalent than many people realize. According to a study conducted by the Journal of the American Medical Association, nearly 53 percent….

Continue reading