Health campaigns aimed at keeping teens and others from drinking and driving, smoking and other risky behaviors often use shame and guilt to get their messages across. But a new study finds anti-drinking ads can actually spur increased binge drinking for some audiences. “The situation is worse than wasted money or effort,” said study researcher….
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A new brain imaging study has provided insight into alcohol’s effect on the brain. The study showed that after consuming alcohol, social drinkers had decreased sensitivity in brain regions involved in detecting threats, and increased activity in brain regions involved in reward. This is the first human brain imaging study of alcohol’s effect on the….
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According to a novel research, the popular advertising approach relying on guilt or shame to stamp out drinking habits and bring out good behavior can backfire, goading people to consume more liquor. Nidhi Agrawal, an expert in consumer psychology at Northwestern’s Kellogg School of Management, and co-author of the study stated, “That’s what blows my….
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Drugs are the common thread running through the most extreme crimes in the Poconos. According to court records, drugs permeated the life of Steven Santillo for years. Last week a motorist found Santillo shot dead at the intersection of Hypsie Gap and Laurel roads in Chestnuthill Township. State police have accused Fritz Gerald Dejoie, 21,….
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Free beer, dollar pitchers, two for one, three for one, bring your own cup and $1 shots – sweet music to the financially challenged, fun-seeking college student’s ear. Add in a couple games of beer pong, flip cup or quarters and the night is sure to be memorable. But when does binge drinking stop being….
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