A National Directory of Drug Treatment Centers and Alcohol Treatment Centers, Therapists and Specialists. A free, simple directory providing assistance and guidance for those seeking help regarding alcohol addiction, drug addiction, dependency and many other conditions that affect the mind, body and soul.
Call 800-580-9104 to speak with an alcohol or drug abuse counselor.

Guilt encourages excessive drinking, finds study

According to a novel research, the popular advertising approach relying on guilt or shame to stamp out drinking habits and bring out good behavior can backfire, goading people to consume more liquor.

Nidhi Agrawal, an expert in consumer psychology at Northwestern’s Kellogg School of Management, and co-author of the study stated, “That’s what blows my mind. The ads aren’t just ineffective … they hurt the very cause you’re trying to help.”

The researchers call this “defensive processing” of information. According to them, the feelings of remorse about a drunken night may be enough to keep one off the bottle but focusing on the consequences of the behavior can inspire them to indulge in excesses out of some illogical defiance.

“We’re all defensive – ask our mothers,” said Agrawal. “We feel shame when we do something mean or bad, but we cannot function in this world if we go around thinking we are mean, bad people.

“If you overload people with these emotions when they’re already feeling guilty, then you give them an incentive to dissent … because we need to preserve our notions of ourselves as good people.”

1200 undergraduates questioned

The researchers conducted a study to evaluate the link between feelings of guilt and shame and risky behaviors such as binge drinking.

The experiment involved 1,200 undergraduates who were exposed to two anti-alcohol ads provoking feeling of self-disgust associated with excessive drinking.

The students were then asked to complete a questionnaire about their drinking sessions in the following year compared with the previous one.

Findings of the study

The results revealed the guilt-laden students were more inclined to indulge in binging in the coming year when exposed to anti-drinking campaigns focusing on shame and guilt.

The researchers noted the students reacted adversely to the advertisement, resisting the good intentions of the message and resorting to the very behavior it was trying to discourage.

The reaction was more pronounced among those already burdened with guilt sentiments for other reasons.

Additionally, most of the students considered themselves safe from the negative consequences of binge drinking while they rated their friends as vulnerable.

Study researcher Adam Duhachek, a marketing professor at Indiana University stated, “Because people aren’t as defensive when assessing their friends, they felt their friends were at greater risk while they were not.”

According to the researchers, advertisements meant to elicit emotional state of guilt are just not limited to binge drinking but also address issues like drug and steroid use, sexually transmitted diseases, and smoking.

“The situation is worse than wasted money or effort,” said Duhachek. “These ads ultimately may do more harm than good, because they have the potential to spur more of the behavior they’re trying to prevent.”

source: Med Guru

More Treatment & Detox Articles

Courts Give Some Addicts Chance to Straighten Out

SEATTLE — It was not your usual courtroom scene. For one thing, the judge choked up as he described one woman’s struggle with opiate addiction after her arrest for forging prescriptions. Over the last three years, she had repeatedly missed court-ordered therapy and hearings, and the judge, J. Wesley Saint Clair of the Drug Diversion….

Continue reading

Clinical physician argues changes needed to cut into alcohol abuse

Fighting the estimated $5 billion impact of alcohol and drug abuse on society requires more than stricter criminal laws, a physician told a local group Friday. Dr. Richard Brown, Wisconsin Initiative to Promote Healthy Lifestyles clinical director, argued there are several ways to cut such costs in courts, social services and health care: Boost community….

Continue reading

Church fights for alcoholics centre

Highland Council plans to slash inverness Beechwood House funding by £200,000 next year Church leaders yesterday joined the fight to keep open the only 24-hour centre for alcoholics in Inverness. Inverness Presbytery is calling on the agencies involved in Beechwood House to work together to allow it to continue. It came as a Highlands and….

Continue reading

Say No to alcohol

The alcohol problem in Mauritius is a serious one and is considered as a burden for the Ministry of Health. A survey carried out recently reveals that 50% of male adults and 28% of women adults consume alcohol while there were 15% young adults who take it more than once a week. Moreover, around 45%….

Continue reading

Alcohol takes greater toll on older drinkers

When Luis Carino was sober, his friends said he was a thoughtful guy. He painted and fixed things and did odd jobs for people in the neighborhood where he used to live. But when he drank beer, which friends said was often, it was a different story. Carino, 52, who had a history of battery,….

Continue reading