A National Directory of Drug Treatment Centers and Alcohol Treatment Centers, Therapists and Specialists. A free, simple directory providing assistance and guidance for those seeking help regarding alcohol addiction, drug addiction, dependency and many other conditions that affect the mind, body and soul.
Call 800-580-9104 to speak with an alcohol or drug abuse counselor.

Doctors want booze marketing ban

There should be a ban on all alcohol advertising, including sports and music sponsorship, doctors say.

The British Medical Association said the crackdown on marketing was needed, along with an end to cut-price deals, to stop rising rates of consumption.

The industry spends £800m a year on promoting drinks – just a quarter of which goes on direct advertising.

Doctors said action was essential as alcohol was now one of the leading causes of early death and disability.

Only smoking and high blood pressure is responsible for a greater burden of disease, according to the World Health Organization.

The cost to the NHS for treating injury and illness linked to drink has been estimated to be anything up to £3bn a year in the UK.

It comes as alcohol consumption has been rising rapidly in recent years with over a third of adults now drinking above the recommended amounts.

ban booze marketing

Doctors want to see booze marketing banned due to the problems it is causing.

But the report said there was particular concern about the impact of marketing on young people.

The report points out that while the money spent on alcohol advertising – nearly £200m a year – remained significant, there had been a growth in more subtle types of marketing.

The alcohol industry had, in particular, become a major sponsor of sports events – second only to the finance sector in terms of overall funding.

But the report also highlighted merchandising, competitions and loyalty schemes as influential forms of marketing that needed to be tackled.

And as well as calling for the outright ban marketing and advertising, the BMA said there needed to be a reduction in licensing hours and tougher rules in place on price.

The doctors’ body once again reiterated its call for minimum pricing to be introduced to help combat promotions such as happy hours and two-for-one purchases and higher levels of tax.

Price

Dr Vivienne Nathanson, the BMA’s head of science and ethics, said: “The BMA is not anti-alcohol. As doctors our focus is to ensure that individuals drink sensible so they do not put their health and lives in danger.”

Alison Rogers, chief executive of the British Liver Trust, said the report put a “compelling case for change”.

“Alcohol is now marketed as a staple part of our diet in the UK.

“The way it is advertised, positioned in stores and its sheer cheapness leads people into feeling that buying and consuming large amounts of alcohol regularly is just the same as life’s essentials like bread and milk.”

And Don Shenker, of Alcohol Concern, added: “There’s no longer any doubt – the heavy marketing and promotion of alcohol, combined with low prices – are encouraging young people to drink at a level our health services are struggling to cope with.”

Scotland, where minimum pricing has already been put forward by ministers, has also asked the UK government to review advertising and marketing – the devolved administration does not have the power to introduce such changes on its own.

But so far the Department of Health has resisted such calls, preferring to encourage the industry to sign up to voluntary codes.

It said its current approach, which incorporates the £10m Know Your Limits public health campaign to encourage responsible drinking, was having an impact.

A spokesman added: “We’re working harder than ever to reduce alcohol harm — but it’s not always right to legislate. We take all evidence into account and react proportionately.”

And Jeremy Beadles, chief executive of the Wine and Spirit Trade Association, said the measures proposed by the BMA would hit the pockets of millions of consumers and threaten the livelihoods of thousands of people working in the drinks industry, media, advertising and television.

He said: “Britain already has amongst the highest taxes on alcohol in Europe.

“It should be obvious by now that higher taxation and higher prices don’t curb alcohol misuse.

“The drinks industry is funding a major campaign to change drinking patterns amongst young adults.

“We believe culture change is more likely to be achieved through long term education and tough enforcement.”

source: BBC News

More Treatment & Detox Articles

Are There Free Alcohol Treatment Centers for Teens?

alcohol treatment

All parents want what’s best for their kids, but very few parents are able to afford acting out on their wants. The parents of alcoholic teenagers are all too familiar with this situation. Many feel that a professional rehab center is out of their financial reach. However, there are many free alcohol treatment centers and….

Continue reading

Why drinkers do it all again

Some people drink to forget, but scientists have found that anyone who binge drinks is more likely to forget only the worst experiences of being drunk – which is why alcohol is such an addictive drug. Alcohol has been found to affect memory in a selective manner. Drinking makes it easier to remember the good….

Continue reading

Teen alcoholic tells of battle with the bottle

Jesse is 23-years-old and should be able to have a beer with his mates. Instead he is an alcoholic. After leaving school at 16 to take up a chef apprenticeship, he began regularly drinking with his older work mates, then slowly watched his life spiral out of control as he went on three or four….

Continue reading

First Nations must find ways to curb alcohol use

Alcohol-related deaths among First Nations in B.C. are a staggering five times higher than for other British Columbians, says a prominent First Nations doctor, who argues aboriginal leaders need to start working on an alcohol strategy to save lives. Dr. Evan Adams, aboriginal health physician adviser in the office of the Provincial Health Officer, believes….

Continue reading